Bottlerock music festival

The GARDEN EXPERIENCE BROUGHT CANNABIS EDUCATION TO BOTTLEROCK IN 2022 and 2023.

A cannabis-inspired lounge, The Garden joined BottleRock’s long-standing Culinary Stage, Wine Garden, and Spa as an in-festival destination. It featured photo booths, mocktails, and various other engaging activities.

BottleRock Napa Valley is a large-scale Live Nation produced music, wine, craft brew and culinary festival with 40,000+ attendees in Napa Valley, California, United States.

The goal was to integrate cannabis into a mainstream festival environment while maintaining compliance, safety, and public trust.

• Designed compliant cannabis sponsorship framework

• Coordinated with licensed operators

• Embedded harm reduction and guest education

• Worked within local and state regulatory constraints

The Garden proved to be a successful integration without incidents, which elevated sponsor value and demonstrated a scalable model for future festivals.