San Francisco’s Weed Week “Space walk”
Public Education and Cultural Programming
One of California’s most visible cannabis education and cultural platforms launched in 2024.
Jackie Of All Trades, LLC contributed to experience design, education strategy, and partner coordination—helping translate cannabis into accessible, mainstream cultural programming.
This ongoing project is an example of how cannabis education can live in public, creative spaces while supporting normalization, safety, and public understanding.
The 2024 impact report is available here.
Some cool highlights from SF Weed Week 2024 (year one) include:
We saw cool new drops from Fig Farms, Greenshock, MOCA, Sense, Cypher, Snowtill, and more offer the best bud in the world.
Our goal was 7 events. We executed 19. Total RSVPs hit 5,836. Six events sold out. Clubs hit capacity. Lounges became hotboxed parties.
We promised a 200-piece art show. We delivered a 1,200 piece, 18-day run to rave reviews and packed nights. The show is going to Denver, LA, Las Vegas, New York, and Europe.
We had a ‘no bammer weed’ viral moment at our opening day press conference with Mayor London Breed. It led to a performance by rapper Black C from RBL Posse.
We promised “thousands of brand impressions”, and delivered hundreds of thousands. Social media impressions alone totaled a combined 157,000 social media impressions.
Dozens of media outlets covered SF Weed Week including KTVU2, KRON4, KCBS, KQED, SF Chronicle, GreenState, SF Gate, and AF Travel—sending impressions into the hundreds of thousands.
One store pre-sold 5 pounds of outdoor weed sight unseen. A breeder sold $10,000 of seeds. Days and weeks of pre-rolls sold in a few hours. We saw order conversions off emails that were hundreds of times the average.
We added 1,600 active email subscribers, and our Gift Shop is open with fast-selling zines, posters, and memberships, with more to come.
And we reached hundreds of key dispensary decision-makers: budtenders, and owners.
